![]() ![]() But as a professional film critic, I’m also obliged to tell you that The Mountain Between Us isn’t a very good film. ![]() ![]() I am a human being with a pulse, and thus I am always here for some good Elba content. And to really bring home the “just superimpose your face over Kate Winslet’s” angle, a tool called “In This With Idris” lets you … superimpose your face over Kate Winslet’s in a still from the movie, nestled beneath the strong shoulder of Idris Elba. One video created for the movie’s Facebook page is simply cut-together shots of Elba from the film, with the text “When the guy you just met falls hard for you.” An iMessage app called “The Voice Between Us” lets you access “a selection of aspirational, inspirational quote messages” delivered by Elba, in his voice. Vox-mark vox-mark vox-mark vox-mark vox-markĪnd so, smartly, the latest round of marketing for the movie has leaned without a shred of subtlety into the Elba angle. ![]()
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